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InSinkErator Launch an Advertising Campaign to Increase Awareness of Waste Disposal Units

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Following the success of last years marketing campaign, InSinkErator have launched a new advertising campaign to enhance awareness and to promote the benefits of waste disposal units.

During the months of March and April, InSinkErator will air their campaign on the More4 digital channel.  More4 currently broadcast a range of home orientated programmes such as: Location, Location, Location, Property Ladder and Grand Designs.

As a result of InSinkErator’s previous advertising campaign (April 2010) they saw a 29% increase in sales. InSinkErator’s Sales and Marketing Director, Ashley Munden said, “We were thrilled with the success of our previous TV advertising campaign and the sales growth it helped us to achieve, especially in the midst of a recession and within a market sector that has seen lows in excess of 20%.  Despite the continuing hard economic times we have held our ground, and invested in intelligent targeted advertising, which we believe illustrates our high quality products, and gets our product in front of our potential target market."

“Broadening our marketing approach with our continued TV advertising enables us to communicate our message via a medium that best demonstrates the product benefits.  We are looking forward to seeing the benefits of our new campaign.”

InSinkErator are using the same TV advert as last year and will use department stores and DIY and kitchen specialists to help increase awareness and promote the benefits of waste disposal units.

sinks-taps.com, the UK’s largest online retailers of sinks, taps and accessories, offer a wide range of InSinkErator models.  To view these visit www.sinks-taps.com or to view InSinkErator’s TV advertisement visit www.insinkerator.co.uk

sinks-taps.com, established in 1999, is the largest online retailer of sinks, taps and accessories.  sinks-taps.com holds over 10,000 products in stock ready for immediate dispatch. sinks-taps.com open and inspect all products before double boxing and delivering products.

For further information visit us at www.sinks-taps.com or call our Sales team on 0845 6 80 80 28.  To get the latest news and offers from sinks-taps.com choose to ‘like’ us on www.facebook.com/sinkstapsor ‘follow’ us on www.twitter.com/sinksdashtaps